There are three main stages of conducting your Market Research online and these are …
Stage 1: Survey Design
SurveyEngine allows you to quickly and easily build an online questionnaire or survey. A survey may comprise a series of questions as well as text, images and videos. It can be customized with your logo and color preferences. You can determine which questions must be answered and which are optional.
More advanced features can be applied to a survey also, including Piping, Skip Logic, Branching and Quotas. These features, and the many other included, provide greater flexibility for increased personalization, faster survey completion and robust data collection.
Whilst a survey is in 'Design' mode it remains as a work-in-progress and can only be viewed by people to whom you have granted access. You can test the survey by collecting responses but any data collected is treated as test data and can be cleared prior to your survey being published.
Stage 2: Collecting Responses
Once the survey is designed and tested, you can 'Publish' the survey and invite people to participate in the survey. You can set a quota for the total number of people to complete the survey, or set a quota for a specific segment (or respondent type). Once the survey is published, the survey becomes 'Live' and data can be collected.
People can be invited to participate in the Live online survey via an email invitation, a web link (hyperlink) and/or linked to an external panel (where someone else manages the invitation) or a simple anonymous link can be provided. Survey participants will only be able to see a Live survey.
If changes need to be made to a survey, the Live version can be re-edited but changes will not take effect on the Live version until the re-edited version has been published and the new version becomes 'Live'. (This version control capability maintains the integrity and audit-ability of reported results and without disruption to respondents.)
At the time of re-publishing the edited survey you have the option to retain existing data or clear data. This feature allows you to make minor changes to the survey, such as correct a spelling error, without losing previously collected responses. Alternatively, if a major change is made to the survey, such as a question or answer field is modified or added, you have the facility to clear existing data and maintain the integrity of research data and results.
Stage 3: Analyzing and Exporting Results
Results from a Live survey are collected real-time which means, as soon as someone completes a survey, the responses and survey results can be viewed within the Reporting area of Survey Engine immediately.
The collected survey data can be viewed online or can be downloaded to an excel file, spss syntax file or zipped csv file.
Frequency statistics for all the data collected is automatically available too and is displayed online in the Reports area. Cross-tabbing of selected data variables is also possible within the Reports area, allowing you to record and analyze the relationship between two variables.
Ready-to-use reports can be automatically generated, including a summary about respondents and data charts. These reports can be saved and viewed online or downloaded as well for further editing or inclusion in presentations.
Simulations of the survey responses can be made prior to going live to verify survey flow, data collection and report generation.
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